How to Follow Collingwood on Social Media

So, you’ve caught the black and white fever? Welcome! Whether you’re a lifelong member of the Magpie Army or a newcomer intrigued by the roar of the crowd at the ‘G, following the Collingwood Football Club on social media is the absolute best way to feel connected. It’s your front-row seat to training updates, game-day insights, player personalities, and that unique, passionate community of Collingwood supporters.

But with so many platforms, accounts, and content flying around, where do you even start? Don’t worry, we’ve got you covered. This guide will walk you through exactly how to set up your social feeds to ensure you never miss a moment—from a Nick Daicos highlight to Coach McRae’s latest presser. By the end, you’ll be a pro at navigating the digital black and white world.

Let’s get you sorted.

What You'll Need Before You Start

Getting started is simple. You don’t need much, just:
A Smartphone or Computer: Any device with internet access will do.
Social Media Accounts: You’ll need accounts on the platforms you want to use. The essentials are Instagram, Facebook, and X (formerly Twitter). TikTok and YouTube are fantastic bonuses.
Five Minutes: That’s about all it takes to find and follow the key accounts.

Got that? Perfect. Let’s dive into the step-by-step process.

Your Step-by-Step Guide to Black & White Socials

1. Secure the Official Headquarters: The Core Accounts

Your first and most important stop is the club’s official accounts. This is where news breaks first.

Instagram (@collingwood_fc): This is arguably the club’s flagship platform. Expect stunning visuals, behind-the-scenes (BTS) Stories from the track, player takeovers, and iconic match-day imagery. Turn on post notifications if you want to be the first to see team announcements.
Facebook (Collingwood Football Club): The hub for longer-form content. Watch press conferences with Fly, replay full match highlights, and dive into feature articles. The community in the comments is… spirited.
X (@CollingwoodFC): The nerve centre for real-time updates. Team news, in-game commentary, score updates, and quick reactions happen here. It’s fast-paced and essential for game day.
TikTok (@collingwood_fc): For the fun side. Light-hearted locker room content, player challenges, and edits set to the season’s soundtrack. It shows the personality of the squad.
YouTube (Collingwood Football Club): Your archive for extended highlights, documentary-style features, press conferences, and historical clips. Perfect for when you want more than a 60-second reel.

Pro Tip: On Instagram and X, use the list feature. Create a private list named “Pies” and add all the official and player accounts. This gives you a clean, curated feed without any algorithm interference.

2. Follow the Key Voices: Players, Coaches & Legends

The official channels are the bulletin board, but the players and coaches add the colour and character.

The Coach: Follow Craig McRae (@flymcrae on Instagram). His posts often reflect the team’s philosophy—positive, connected, and focused on growth.
The Captain: Darcy Moore (@darcymoore) offers a thoughtful, articulate perspective, often sharing insights into leadership and the club's culture.
The Stars: Nick Daicos (@nickdaicos) and Scott Pendlebury (@spendlebury) are must-follows. See Nick’s rising star journey and get a glimpse of Pendles’ legendary professionalism and dry wit.
More of the Squad: Search for your other favourites like Jordan De Goey, Brayden Maynard, and Isaac Quaynor. They frequently interact with each other and the fans.
Past Legends: Accounts like @officialtonyshaw or @mickmalthouse provide historical context and that classic Collingwood edge.

Common Mistake: Only following the biggest stars. The wider squad often posts incredible BTS content. Josh Daicos’ celebration videos after a win are usually gold!

3. Engage with the Pulse: Journalists, Insiders & Fan Communities

To truly understand the narrative around the team, tap into the broader conversation.

Trusted Journalists: Follow AFL reporters for the Herald Sun and The Age who cover Collingwood closely, like Jon Ralph (@RalphyHeraldSun) and Sam Edmund.
Dedicated Fan Media: Accounts and podcasts like The Jock and Journo, Collingwood Media, and Magpie Chat offer deep-dive analysis, interviews, and passionate fan perspectives you won’t get anywhere else.
The Hashtags: Monitor and use #GoPies, #SideBySide, and #Fly. On game day, #AFLPies[Opponent] (e.g., #AFLPiesDons) trends nationally. This is where you find the raw, immediate reaction from the black and white army.

Want to understand why this community is so passionate? Dive into the club’s rich history and identity in our guide to understanding Collingwood in the AFL.

4. Master the Game-Day Routine

This is where your setup pays off. Here’s how to experience a match from your phone.

Pre-Game (2 hours before bounce): Check the club’s X for the final team sheet and any late changes. Instagram Stories will show the team arriving at the ground, often in their sharp suits.
During the Game:
Keep the club’s X feed open for quarter-by-quarter updates and key stats.
Watch the official Instagram/Facebook for immediate highlight clips of goals and big marks.
Follow the match-specific hashtag to ride the emotional wave with thousands of other Collingwood supporters.
Post-Game (30 mins after final siren): Head to YouTube or Facebook for the full, extended match highlights and the post-match press conference with Fly and the players.

Pro Tip: If you can’t watch or listen live, mute the specific match hashtag and the club’s X account to avoid spoilers before you can catch the replay.

5. Go Beyond the Game: History, Awards & Special Events

Being a fan is about more than just four quarters. Use social media to deepen your connection to the club’s fabric.

The Copeland Trophy: During best and fairest night, the coverage is incredible. Follow the live blog on the website, which is promoted heavily on socials, for red carpet pics, table reactions, and winner updates.
Anzac Day Clash: The build-up is immense. Watch for historical footage, interviews with past players, and the solemn ceremony. It’s one of the most powerful events on the AFL calendar.
Throwback Content: The club’s social team regularly posts iconic moments from past grand final wins, legends at Vic Park, and historical photos. It’s a great way to learn the club’s story.
Guernsey Launches & Community Work: See the launch of the new Magpies jumper designs and follow how players like Darcy Moore engage in community programs, showing the club’s impact off the field.

Understanding the rhythm of the year helps too. Get clued up on how the fixture works with our breakdown of the AFL season structure.

Pro Tips & Common Mistakes to Avoid

Do:
Interact! Like, comment, and share. Players and the club do notice engaged, positive supporters.
Use Lists on X/Instagram. This is the single best way to cut through the noise.
Follow the AFL’s official accounts (@AFL) for league-wide news, fixtures, and highlights of all matches.
Check story updates frequently. That’s where the most casual, fun content lives.

Don’t:
Feed the Trolls. Opposition fans love to bait Collingwood supporters. Enjoy the banter, but don’t get drawn into nasty arguments. Block and move on.
Take Player Social Media Too Seriously. Remember, it’s a curated glimpse. A player posting a quiet coffee doesn’t mean they’re not focused on the next game.
* Forget to Check Sources. During trade period or injury rumours, ensure news is coming from an official club account or a trusted journalist before you believe it. Speaking of injuries, it always pays to get news from the source, unlike the speculation we’ve seen in other sports, such as this football injury scare.

Your Collingwood Social Media Checklist

To make it easy, here’s your quick-start checklist. Run through it, and you’ll be set:

Follow the Official Accounts: @collingwood_fc on Instagram/TikTok, @CollingwoodFC on X, and the Facebook/YouTube channels.

Follow Key People: Coach Craig McRae, captain Darcy Moore, and stars like Nick Daicos and Scott Pendlebury.

Create a “Pies” List on X and Instagram for a clean feed.

Bookmark Key Hashtags: #GoPies, #SideBySide, and the weekly #AFLPies[Opponent].

Follow 2-3 Trusted Journalists who cover the club.

Find a Fan Podcast or Page to join a dedicated community.

Set Your Game-Day Routine: X for updates, Instagram for highlights, hashtags for the fan reaction.

Engage with Special Events: Mark your calendar for the Copeland Trophy night and the Anzac Day match coverage.

That’s it! You’re now ready to navigate the digital world of the Collingwood Football Club like a pro. You’ll feel more connected, more informed, and even more a part of the Magpie Army. Now, get out there and get following. Go Pies!

How to Follow Collingwood on Social Media